Calls ring out on the tools
You cannot down tools every time the phone goes. But the caller does not know you are two storeys up - they just hear ringing, hang up, and dial the next business on the list.
Emma - AI receptionist
The AI receptionist that answers every call
Emma is an AI receptionist built for Australian trades and solar businesses. She picks up every inbound call, works out what the caller needs, then routes them to the right person or books the job on the spot. No ring-outs, no voicemail graveyard, no "sorry, we were on the tools".
From $990 setup + $99 per month - included in Enterprise
The problem
Your phone rings when you can least afford to answer it
Trades businesses live and die by the phone, but the phone rings while you are on a roof, in a ceiling cavity or halfway through a switchboard. Something has to give, and it is usually the caller.
Voicemail does not call back
Most people will not leave a message, and half the ones who do have already found someone else by the time you ring them back. Most enquiries go cold within hours.
Reception costs a full wage
A dedicated receptionist solves the problem for business hours only, at a full-time salary. The 7pm and Saturday-morning calls still go nowhere.
Do your own maths
What a missed call costs your business
We are not going to throw invented industry statistics at you. Your own numbers make the case better than any headline stat could.
- Count the calls that rang out or went to voicemail last week. Your phone log has the honest answer.
- Estimate how many of those were genuine new enquiries rather than suppliers or existing customers. Even a conservative guess will do.
- Multiply by your average job value, then by your usual close rate on enquiries you actually speak to.
For most trades and solar businesses that number is uncomfortable. Emma exists so you never have to do that calculation again - every call answered, day or night, for less than a fraction of a wage.
How it works
What happens when Emma picks up
Emma is a voice AI receptionist trained on your business - your services, your service area, your way of speaking to customers. Here is a typical call from her side.
-
Answers
Every inbound call is picked up promptly, in a natural voice, with your business name. No hold music, no "press 1", no ring-outs.
-
Qualifies
Emma works out who is calling and why - new enquiry, existing customer, supplier or something urgent - and asks the questions you would ask.
-
Routes or books
Genuine emergencies and key contacts get put through to the right person. New enquiries get booked straight into your calendar.
-
Logs everything
The call lands in your CRM against the caller's record, so your team sees who called, what they wanted and what happens next.
Every agent is set up, tuned and managed for you - the difference between SaaS and SWaS.
Part of a team
A receptionist who never works alone
Most AI receptionist products are a standalone bot bolted onto your phone line. Emma is one member of a seven-agent AI team, all working inside the same CRM and sharing the same context.
Emma answers the phone
She covers your inbound line so no call rings out - whether your team is on the tools, in a sales meeting or asleep.
Piper and Sarah work the leads
Piper engages every new lead by voice and text, 24/7, while Sarah calls new enquiries within moments of them coming in. Emma completes the picture on the inbound line.
The whole pipeline stays connected
Calls, bookings and enquiry details flow into the same system that runs your quotes, jobs and follow-up. One entry. Everywhere updated. See how the platform works.
Why Emma
How Emma compares with other AI receptionists in Australia
There are plenty of AI receptionist services on the Australian market now. We would rather tell you plainly how we are different than pretend the others do not exist.
Pricing on the page
Emma is from $990 setup plus $99 per month, AUD ex GST, and that figure is published right here. Many providers make you sit through a sales call to find out what anything costs. Our full pricing is public.
Built into your sales system, not bolted on
A standalone receptionist bot takes a message. Emma answers inside the same platform that runs your pipeline, quotes and follow-up, so a call becomes a booked job, not a sticky note.
Set up and managed for you
You do not configure Emma from a dashboard and hope for the best. Pipereply builds her around your business, tunes her on real calls and keeps managing her. Every AI agent add-on includes an onboarding call.
Pricing
Straightforward pricing, any package
From $990 setup + $99/mo
AUD ex GST. Available as an add-on on any Solar AI-Q package. Included in Enterprise.
- Answers, qualifies, routes or books every inbound call
- Trained on your services, offers and tone
- Calls logged in your CRM, connected to the rest of the AI team
- Onboarding call included, like every AI agent add-on
- Set up, tuned and managed by Pipereply
Who it suits
Built for businesses that run on the phone
Emma was built alongside the rest of Solar AI-Q for Australian solar and battery installers, and she earns her keep in any trade where the phone drives the work.
Solar and battery installers
Quote follow-ups, battery upgrade enquiries and new leads all come through the same line. Emma sorts them, books them and keeps your pipeline moving. Solar AI-Q for installers
Electrical contractors
When you are on site all day, the phone runs the business after dark. Emma covers the line so quoted work and new enquiries stop slipping through. Solar AI-Q for electricians
HVAC and air conditioning
In a heatwave the phone does not stop, and every unanswered ring is a job for a competitor. Emma soaks up the surge without hiring for the season. Solar AI-Q for HVAC
Trades and home services
Plumbers, roofers, builders - any business where jobs start with a phone call and missed calls become someone else's invoice. Solar AI-Q for tradies
FAQ
Questions about Emma
How much does Emma cost?
Emma is from $990 setup plus $99 per month, AUD ex GST, and can be added to any Solar AI-Q package. She is included in the Enterprise package. Like every AI agent add-on, the setup includes an onboarding call where we configure her around your business.
What is the difference between Emma and Piper?
Piper is the AI appointment setter - she engages, qualifies and books new leads by voice and text, 24/7, and comes with Core and Complete. Emma is the AI receptionist for your inbound phone line - she answers every call, works out what the caller needs, then routes them or books them. Piper works your leads; Emma covers your phone. Together they mean no enquiry goes unanswered on any channel.
What happens when a caller needs a real person?
Emma routes the call. Part of her setup is defining who handles what in your business - urgent faults, key customers, supplier calls - so the right calls get put through to the right person and the rest get handled or booked without interrupting anyone. You stay in control of what she does and does not handle.
Will callers be put off talking to an AI?
Most callers just want a prompt, helpful answer - and that is what Emma gives them, at any hour. She is trained on your offers and your tone, and hands over to a human the moment it makes sense. Rather than take our word for how natural she can sound, listen to a real call recording and judge for yourself.
Where do Emma's calls end up?
In your CRM, alongside everything else. Emma works inside the same platform as the rest of the AI team, so the caller's details, the reason they called and any booking are recorded where your team and the other agents can act on them. Integration first is the whole point - a call becomes pipeline, not a message on a pad.
Do I need a Solar AI-Q package to get Emma?
Emma is an add-on to the Solar AI-Q platform, so she works alongside a Core, Complete or Enterprise package - that connection to your CRM and calendar is what makes her more than an answering machine. If you are starting from scratch, a Strategy Call is the fastest way to map which package and agents fit your business. See the full package breakdown.
Never let another call ring out
Book a free Strategy Call. We will look at how your calls are handled today, where enquiries are slipping through, and whether Emma fits your business.
Book a Strategy CallNo pressure. No obligation. Just a straight conversation about your business.